Product and engineering
Product launch
Take a release from first brief to launch day, with every team’s work on one timeline.
What’s inside
The lists and example tasks you get. Rename, add, or remove anything once it is yours.
Plan3
- Write the launch brief
- Agree on the launch date
- List the teams involved
Build3
- Finish the feature
- Write the help article
- Prepare demo data
Announce3
- Draft the release email
- Update the website
- Brief the support team
Follow up3
- Collect first feedback
- Share launch numbers
- Hold a short review
Who it’s for
- Product managers planning a launch with design, engineering, and marketing
- Small teams shipping a new feature or a new plan
- Anyone who wants one date everyone works back from